Welcome to the evolution of comfort! Formerly known as Britha, we're thrilled to introduce our rebranded identity: Bro Bag. What started as a simple solution to the age-old problem of chafing has now transformed into a comprehensive line catering to the comfort needs of the modern man.

Our Founder & CEO, Giovanni Petruzziello, stumbled upon the idea in early 2021 during a typical day, battling the discomfort of chafing. With a stroke of ingenuity, he experimented by layering two pairs of boxers in a unique way, effectively eliminating the friction that causes chafing. The "double-boxer" revelation was born.

Fast forward to today, and we're not just about keeping things comfortably under wraps; we're expanding our horizons. Gio has teamed up with his business partner, Brendan, to take Bro Bag to new heights. The duo is excited to announce the imminent launch of our second product, designed to enhance your travel experience. Now, in addition to the boxers that everyone loves, Bro Bag is your go-to destination for innovative solutions that redefine comfort for the modern man.

Join us on this journey as we continue to revolutionize the way you experience comfort, one innovative product at a time. Welcome to Bro Bag.